World-leading tourism tracking research set to begin

Sense-T will undertake world-leading research this summer into how and why tourists make travel decisions as they move around Tasmania.

The Sense-T Sensing Tourist Travel project has engaged innovative Tasmanian ICT firm Ionata to develop a bespoke smartphone app which will be used to track visitors' travel patterns in real time over the forthcoming tourist season.Cradle Mt tourism

The research project is an international first in that it will track visitors' precise travel patterns on a statewide basis over a period of up to 10 days.

It will provide unprecedented insights into where particular groups of visitors travel within the State, how they move between destinations, and the accommodation they use.

This information will help to guide marketing and investment decisions in the rapidly expanding tourism sector and ultimately improve the visitor experience.

The project will track a sample of 600 visitors over the 2015-16 summer to provide a proof of concept that app-based tracking can replace more traditional surveys of visitor experiences.

The research has been designed in conjunction with Tourism Industry Council Tasmania, Federal Hotels and Tourism Tasmania, and a wide range of industry stakeholders has been consulted as part of the project's design.

The Sensing Tourist Travel project is one of 14 Sense-T Industry Research Projects funded by the Australian Government which are due for completion in December 2016.

Find out more about the Sensing Tourist Travel project here.

Published on: 21 Oct 2015